Hugo Boss

Hugo Boss is one of the world’s biggest and most recognisable high street fashion brands. Originally specialising in men’s suits and accessories, over the past couple of decades the company has expanded into men, women and children’s casual wear, fragrances, watches and more.

With a reputation for quality and style, the German label also now boasts an enormous global retail operation, with well over 1000 stores worldwide. In 2019, the company posted global sales of close to €3 billion.

Hugo Boss outlets range in size from department store concessions to high street boutiques to giant ‘warehouse’ style retail park operations. Across all of these, speed and efficiency of service is vital as the brand prides itself on delivering a peerless customer experience.

That is why in-store communications has become a vital part of the Hugo Boss set up. In retail, the ability to relay messages from the shop floor to the stockroom to check availability of different sizes or styles, for example, plays a crucial role in giving the customer a more seamless, positive experience. Whether on the high street, shopping centre, retail park or department store, keeping staff connected, even between different stores, also plays a key role in security.

That’s where two way radio – and Lugra – come in.

The Lugra Solution

Lugra two way radios are used extensively in retail settings around the world, offering the perfect balance of simplicity, reliability and flexibility. A number of Hugo Boss stores have had Lugra two way radio systems supplied and installed by our resale partner Brentwood Communications.

These in-store solutions are built around two of our models, the Evoke and Evoke 446. Both of these handsets are ideal for use in retail, combining high quality performance with exceptional value for money.

The Lugra Evoke is a traditional analogue handset, lightweight and easy to use. With just a volume control, channel selector, a couple of programmable ‘shortcut’ buttons and the main push-to-talk (PTT) button, the Evoke is intuitive to use even for people with little previous experience of two-way radio. This appealed to Hugo Boss, as they wanted a solution their staff would be comfortable using quickly without the need for extra training.

In appearance and functionality, the Evoke 446 is almost identical to the Evoke, the main difference being that it operates on the free-to-air 446KHz frequency band. This means end users don’t need to purchase a license on top of the cost of the radios themselves, delivering even better value for money.

Hugo Boss were also supplied with discreet earpieces; crucial for keeping store communications private and to not disturb customers experience in their stores.

Despite their budget price points, both the Evoke and Evoke 446 deliver excellent audio quality. Again, this is an important consideration in retail environments where the background noise in a busy store may be considerable.

How To Buy


Brentwood Communications Ltd

BC House
East Hanningfield Road

+44 (0)1245 403520

Irish Radio Communications Ltd

8 Naas Road Business Park,


+353 (0)1 450 6666

CAPCOM Land, Sea & Air Communications

14 The New Forest Centre
Rushington Business Park,
Totton, Southampton,
SO40 9LA, UK

+44 (0)23 8042 8428